BRAND BUILDING & CONSULTANCY
Call SB exists to support rapidly scaling brands, offering marketing leadership and execution. Acting as an in-house team, we’ll work with you to meet company objectives across brand building, product launches, customer experience, partnerships, talent & community, market expansion, and more.
Our passions lie at the intersections of building brands, storytelling, and creating meaningful moments in culture.
Sogand Bahadori is a marketing leader with over a decade of global experience across the luxury fashion, retail, and music industries, and across categories such as fashion, home, beauty & fragrance, and more. With previous marketing roles at Versace, Farfetch, and SSENSE, Sogand is an expert at bringing a 360 integrated view to brand and product launches, locking in and executing partnerships that have cultural impact, and building brand foundations that last.
About Us
Sonia Bahadori is an expert in the art of Customer Journey, having started her career over 15 years ago in luxury retail. With previous roles leading the Online Personal Shopping Program at SSENSE, to managing brand partnerships for Private Shopping at Harrods, she knows what the customer and the UHNW client wants, and how brands and companies can create bespoke experiences that serve and retain them.